TPF4Y recently sat down with Pete Gall, Director of Brand & Content Strategy at KA+A, a strategic design consulting agency in Indianapolis, and one of our prized Partners in Progress. We wanted to learn their take on the importance of corporate philanthropy and involvement in the local community, so Pete gave us some introspective thoughts on why KA+A gets involved and stays involved.
As a company who has proven your commitment to corporate philanthropy, can you share with us why you feel it is important for companies to partner with nonprofit organizations?
We understand that whatever a person does with their days is what they do with their life. People want their days, and their lives, to matter. We choose to live in pursuit of identity and meaning. The more we can contribute to the community from our individual strengths, and the more room we make for our associates to pursue the sorts of things that add meaning to their lives, the happier they are, the more they love working at KA+A, and the more value they experience in their days. And a lot of the time, their efforts make an impact on other people. At the very least, we believe in living an example that's worth noticing.
There are many organizations worthy of your support. What made you decide to support TPF4Y?
We work almost exclusively with high growth, tech-enabled companies, from fresh-faced startups to dominant market leaders. That's who we choose to serve, and who we see changing the world in the most meaningful ways. Partnering with TPF4Y provides us an important opportunity to invest in tomorrow's talent - before they've even hatched their first startup idea or disrupted the industry.
We appreciate TPF4Y's venture-led approach. They invest both human and financial resources in each of their Greenhouse Initiatives and stay in only as long as required to get things going before moving on to the next initiative. They're good stewards of their investors’ talents and funds and work hard to ensure that each is optimized.
We also see particular value in bringing STEM opportunities into the lives of kids whose other opportunities are more limited. STEM is a fantastic social equalizer - the industries it feeds reward freshness, creativity, and the willingness to take chances. We're all about that sort of thing, and we see TPF4Y kids being tomorrow's leaders.
TPF4Y is committed to growing the next generation of science and technology leaders in Indiana. What do you feel is our state's most important workforce challenge?
Every challenge is freighted with opportunity, and that's where we focus. The state's greatest workforce opportunities belong to creative innovators who can develop skills, seize opportunities, and build businesses that scale and evolve rapidly. That's STEM. Indiana has a very long history of technical innovation that becomes leading business. From automotive to healthcare, and now to digital leaders like ExactTarget and Angie's List, today's workforce opportunities are exactly the opportunities that have always carried Indiana. All that's changed with TPF4Y is the specific technology, the target audience, and the community of support that's making success more accessible than it's ever been.
To learn more about KA+A, visit their website at www.KAplusA.com, follow them on Twitter @KAplusA, and like them on Facebook at Kristian Andersen + Associates. You can also follow Pete on Twitter @PeteGall.